Creation of a new 3D design which draws on the brand's roots to enhance its personality and to strenghten its difference, through marked shoulders and headpiece.

A graphic style, more modern and lively, built around emblematic figure 51:

•  A game on the number 51 over a blue background, iconic color code.
•  A brand representation  more minimalist and qualitative on the bottles.

Special operations in phase with the alive side of the brand and its values:

• Limited edition « Serge Blanco »
• Promotional pack « Rugby world cup 2007 »
• Promotional pack « Féria 2008 »