Objectives:

• Create the first line of Azzaro skincare products for men
• Illustrate the founding concept of the AZZARO LAB range “The energy of trees for your skin?
   

Strategy:        

• Create a symbolic male colour identity, combining technology (silver), the richness of the earth (light brown) and nature (a touch of green)
• Create strong and striking graphics, with an immediate emphasis on the power of trees
• Create a simple and informative visual identity for “SKINFORCE?
• Create a range of organic bottles to awaken your senses

Date: Launch September 2007 – Canada / Europe