Objectives:

• Establish the brand at the high-end of the skincare market
• Illustrate the concept of “encapsulated bio-sap”, which fights the 5 signs of ageing
   

Strategy:        

• Develop striking and ground-breaking packaging in the skincare and beauty market
• Take inspiration from fragrances to get across the concept of luxury and sophistication: thick glass, pearly, polished finish

Date: Launch  End 2004 - Worldwide