Last summer, CB'a created and organized the operation ?La Route du Sourire? for the Signal brand. The success of this operation led Signal and CB'a to organize the 2009 edition !

“La Route du Sourire? is a three months operation, the bus cross France’s roads, with the aim to increase public awareness on the oral care, and the good reflexes to adopt.

On the website www.laroutedusourire.fr, you’ll find advices and tests to win prices. But also, details on the bus’s interior and pictures.

 

 

CB'a Activation & CB’a Digital worked on this tour and website, that already recorded top scores since the launch, the 11th of July, 2009.

http://www.laroutedusourire.fr