GERBLE
BRAND MIGRATION AND REBRANDING
client : Novartis
A brand which was overly associated with solving health problems rather than wellbeing in general.
- Regain the lead in the health food market, with Gerblé rather than Cereal.
- Rework the solar symbolism expressing energy and sunshine, and develop the typeface used.
- Reinforce the sense of expertise by dividing the target market according to promises, benefits to the consumer and reasons to trust the brand.
- A photographic style based on choice and the appealing nature of the food.
