Graphic solutions :

Visual Identity :

• ‘Black is Beautiful’ as the intrinsic color of the Minute Maid brand
• A new vertical position for the brand
• A slight rework of the brand visual ID through the addition of bright colours

Structure :

• A very strong image that will enable the brand to encapsulate a wide range of products
• Black & White picture to illustrate the product and benefit from a closer relationship between the brand and the consumers
• Global rework of fruit visuals to support the new brand promise of “freshness and appetite appeal”