Lipton developed a specific pyramid envelope for its Out of Home category. Objectives were to create a modern, premium design focusing on the origin of the blends proposed in the range.

Capitalize on the Lipton existing brand structure, bringing a rupture with current offer, with simplicity cue, along with a minimalist evocation of the origin.

A range composed of 15 skus of black teas, green teas, flavoured teas, flavoured infusions and plain infusions