CB'a and Jyväshyvä carry on their collaboration : the agency created the branding and packaging design of the new on-the-go biscuits Jyväshyvä Hetkiset.

CB’a enhanced the key elements of differentiation of this new biscuits range, while keeping the ownable graphic codes of Jyväshyvä :

• A modern and impactful sub-brand echoes to the modern lives of the brand’s target consumers.
• The visualisation of the portion packaging installs a new consumption moment.

• Dynamic visuals of the biscuits, associated with an indulgent yet healthy representation of the ingredients, express Jyväshyvä Hetkiset’s positioning on-pack.