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LIPTON - RUSSIA POLAND
Creation of a premium range for the Eastern Europe markets, more specifically Russia and Poland







client : Unilever
Lipton wanted to regain its historical leadership on these markets, presenting a premium range able to face a highly active/agressive competition.
Strong packaging structure, assuming the exploration of premium codes, mat and shiny effects, embossing and gold stamps, for an undeniable brand value perceived.
A range of 6 black pyramid tea bags teas and 6 loose teas.
