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LIPTON - RUSSIA POLAND

Creation of a premium range for the Eastern Europe markets, more specifically Russia and Poland

client : Unilever

Lipton wanted to regain its historical leadership on these markets, presenting a premium range able to face a highly active/agressive competition.

Strong packaging structure, assuming the exploration of premium codes, mat and shiny effects, embossing and gold stamps, for an undeniable brand value perceived.
A range of 6 black pyramid tea bags teas and 6 loose teas.

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