For their first collaboration, Sarantis and CB’a Design Solutions decided to work together on a concept name and graphic universe that would reinforce B.U.’s position as an unconventional perfumes and deodorants brand for young and trendy girls in Eastern Europe.

The Rockmantic concept was chosen for its ability to embody more than a mood, a state of mind. Rockmantic reveals perfectly the complex personalities of teenage girls today, a sparkling mix of provocation and fragility.

The design needed to be super sophisticated and sensual, in order to fully express the uniqueness of this new fragrance.
Rockmantic’s branding and packaging design, associating silver, black, pink and white colour codes, reconcile the two dimensions of the concept, mixing the power of rock spirit and the delicacy of romantic soul.
A key visual of pink rose, which stands out from a subtle floral trim pattern, illustrates perfectly the cross-over of the two universes.