CB’a is working on the strategy of the new brand, and shaping up a corporate identity which represents the brand’s new upmarket range: the open club.
Belambra’s colours are now turquoise, reminiscent of holidays, and raspberry, a subtle and stylish colour around a large B which appears on all communication.
Visuals of holidays and shared happiness are at the heart of a visual style, highlighting Belambra’s unique destinations and echoing their catchphrase: “Beautiful places make beautiful stories?.
The identity will be used in publications, communication and shops.