By creating a specially adapted to supply the nutritional needs of children between 3 and 6 years in milk relay growth: the transition of milk: 123 School.

On the occasion of the launch: creation of a video pitch, a pitch paper and goodies for the sales force (briefcase, magic mug ...),establishment of an offer promotionnellle "Your pack 100% refund", one relay pack and POS in GMS (sticker ground kakemono), creation of a brand site to relay the offer and a drawing contest. Staffing: educational games and check LEAPFROG New Frontiers - the site also provides nutritional advice and games, establishment of a Partnersh with LEAPFROG - assignment allocations cons exchange for visibility.