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Chef&Sommelier
Corporate identity




client : ARCinternational
ARCinternational, European market leader in tableware, has a new brand for catering professionals: Chef & Sommelier.
CB’a is developing a top of the range brand, on the basis of a brand platform combining professionalism and a sensory approach, offering customers more than just the nuts and bolts of tableware: the chance to show off their talent.
Chef & Sommelier, as a monogram C&S, becomes the symbol of excellence, the symbol of the brand for chefs and oenologists to equal their talent.
CB’a develops the brand’s visual identity, publishing, packaging and press announcements.
