The Challenge
Renew the KitKat brand with a mono-product culture through a new product format: the Ball.
Create a marketing positioning in order to develop a new brand pillar, in line with the brand proposition: “Whoever you are, whatever your break, KIT KAT will make it better?.

The Method
Workshop with nutritionists and cooks. Societal, consumerist and cultural research on mobility and snacking trends. Analysis of the contrast between individuality and society.
1 day creative workshop : creativity, concepts.

Results
3 concepts, 3 range positioning, 3 packaging identity based on the product, the consumer, the consumption ritual.