The Challenge
Define the new positioning of Roger & Gallet, boost its fading image.
Find a storytelling capitalizing on its historical know how as a perfumer, that rejuvenates the brand and enables it to recruit new customers.

The Method
Research on the brand history, culture, codes and expertise. Identification of the brand dissonances and specificities. Benchmarking and analysis of the cosmetic and perfume market and trends.
2 day workshop: deconstruction, analysis, reconstruction, creativity, development of brand concepts.

Results 
A brand positioning, highlighted by a strong brand proposition and brand concept.
Implement all aspects of the concept on point of contacts with the consumer (retail architecture, merchandising, product) and communication (media, in store).