The expert in aromatherapy, thanks to an experience of more than 30 years on a very broad range of face and body care. Decléor needed to adapt their product offer to better respond to the expectations of the US.

Problematic
How to make the product offer more comprehensible for the American consumer and to emphasize each individual product benefit within a very wide range?

Objective
Create an impact
Increase the premium perception
Be well structured to facilitate comprehension

Strategic recommendation
Increase the clarity on different skin types to create an entry for the consumer
Re-enforce the product benefit to facilitate the consumer choice
Re-work the graphic background making it specific to each benefit: softer for sensitive skin, more contrast for normal skin…