Naming, visual identity and packaging design created by CB'a Memac for Nos recettes maison, the first range of traditional biscuits in the leading Tunisian brand Saida's portfolio.

In order to develop its presence on the “home-made" biscuits segment, Saida asked CB’a Memac to create new graphic codes for the launch of its first authentic range : 

 

• An ownable and connivant name “Nos recettes maison" (“Home-made recipes"), which refers to a traditional know-how.
• A branding both authentic and reinsuring : kraft-style background and handwriting typography.
• An elegant graphic universe on-pack which involves the consumer and invites them to savour the freshly cooked biscuits.
• A clear segmentation through visuals of ingredients and biscuits, strengthened by a stylized cartouche.

 

CB’a Memac collaborated on this project with the agencyMemac Ogilvy Label.