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Trends Watcher n°9
The economic downturn has led to a wave of gloom in our society; however, it also accelerates trends and entails new choices in our spending. Individuals and brands have understood this and new consumption habits are emerging... More
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Trends Watcher n°8
Edition 8 of Trends Watcher is all about mummies' and daddies' little darlings. Children aren't what they used to be: they're more mature, more savvy, they demand that brands take a different approach to them. Overview of CB'a Kids study. More
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Trends Watcher n°7
The charity sector is flourishing. There are two main trends emerging: partnerships between brands and interdependent associations. Trends watcher finds out more. More
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Trends Watcher n°6
For this 6th edition of "Trends Watcher", we'd like to tell you about a selection of innovative concepts for snacks and restaurants which guarantee a unique, even totally bizarre experience. More
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Trends watcher n°5
"Trends watcher" has been looking at the phenomenon that is social networking: what is the social impact, and what's the financial outlook? More
