Food choices are one of
the most important decisions one can make when it comes to the health and
well-being of one’s pet. What goes into the pet food, what is left out, and
where the ingredients are sourced are all important factors. Purina Beyond
makes that decision easier with a nutritionally complete line of natural dog
and cat food that starts with simple, natural, recognizable ingredients.
Purina Beyond is based
on the belief that when we connect with what is natural, we reconnect with what
is good in food. Goodness from nature — it’s as simple as
CBA BE created a new
brand identity and package design system for the Purina Beyond portfolio to
simply tell the brand story — celebrating the goodness that comes from nature —
in a distinctive, confident and fresh manner.