Mahou San Miguel Group is the beer leader in Spain. At the forefront of innovation, they decided to challenge the Spanish beer market's codes with the launch of San Miguel Clara.
The challenge is to revolutionize the flavored beer world with a higher percentage beverage than those of competitors.
CBA's challenge was to create a new brand and packaging called San Miguel Clara. A project that bet on a more adult option, which perfectly combine the balance between product organoleptic benefits with beer codes.
The new brand image is made by "San Miguel" and "Clara" name combination, the creation of a unique brand's block.
"Clara" is written with a modern and mighty font, supported by a lemon tint which reminds the product.
The rest of the project calls on San Miguel's graphic codes, using metallic shades and giving a cool touch to the product. The background design is composed of a barley's seal to refer to the brewing tradition.