An incredible time travel
CBA imagines a graphic style based on a brand platform, an identity and a visual charter for this new venue dedicated to a cultural icon
Among lakes and mountains, are being opened to the public the doors of the mythical Manoir de Ban, the family property where the actor lived. A unique place that proposes an incredible journey through time, based on the symbiosis of cinematographic, multimedia and virtual universes. A sensory immersion into the world of Charlie Chaplin to live the emotion of the encounter with one of the most recognized artists of the 20th century and the celebrities who marked his life.
Creating a new identity without distorting the whole Chaplin’s universe? A major challenge CBA had the chance to take-up!
In order to make Chaplin’s world by Grévin a reference brand on the cultural entertainment market, we had to ensure its immediate recognition in Switzerland as well as abroad.
CBA came up with a graphic style derived from a launch pad brand, an identity (logo design, graphic guidelines and declination guidelines), and a visual and colorial territory which highlights the human being and makes rediscover the intrinsic features of Chaplin’s heritage (the illusion, the timelessness, the artistic excellence, the humor and emotion, the power and the magic artwork).
The chosen concept, « face to face », plays on the various aspects of Charlie Chaplin’s private and public life: the creative idea comes into a surprising iconographic language that revealed both the human being and its character in his whole complexity and complementarity.
The logo design plays subtly on the syntactic proximity between Charlie and Chaplin: the purpose was to invite the spectator to change his perspective.
The graphic style must be read as a dialogue, proposing a vocabulary of forms, rounds and original typefaces, inspired by Chaplin’s universe.
The color universe is simple and contrasting, an alternation of black and white, a nod to silent films; in combination with a symbolic added color, a copper showing the discreet elegance and sophisticate wealth of its artwork.
Charlie Chaplin™© Bubbles Incorporated SA