Good Goût, explores the palette of tastes to stimulate children's growth and cognitive development.
Good Goût was created in 2010 by two parents, who decided to quit their jobs to produce tasty, beautiful and organic dishes for babies, in partnership with the chef Michel Rentenauer. Their ambition was to reintroduce savour in toddlers’ plates. Thus, each developed recipe highlights the unique taste of a vegetable, offers a unique texture and a natural colour, and enables little children to experience various tastes from their earlier age.
Once the brand was settled in stores and in the heart of consumers-parents, it was the right time to enrich its approach to support the introduction of a new product offer, aimed at answering the special needs of babies at different ages.
CBA helped the brand to slightly
modify its language and graphic codes, while respecting its identity
and focusing on its values. The new brand signature «C'est bon de
(« It's good to grow up ») clearly states its positioning.
This signature is integrated
in a speech bubble which relates to the existing proximity between Good
Goût and its little consumers, as well as with their parents. The
graphic design facilitates the use of the products and enhances the
quality of the ingredients, thanks to appetizing photographic shots,
claims and pictograms.
The ingredients that are part of the recipes star
on the packaging and the « GG » mascot changes position – lying,
sitting or standing up, according to the development stages of the
babies. CBA was also involved in the broadening of the range and in the
conception of new dishes adapted to each step of babies growth,
including the launch of Good Gourdes.