The signature is integrated in a speech bubble which relates to the existing proximity between Good Goût and its little consumers, as well as with their parents. The pictograms designed on the facing of the products, and the meaningful content in the back enhance this conversation.
A constant brand language has been deployed on the whole range: the simplicity of the speech, the transparency regarding the ingredients and a pure colour: the white.
For every new range’s creation, CBA translates the brand’s requirement on taste and nutrition with a very simple packaging.
For the childish cereals, the packaging shows the ease of use and the variety of tastes.
To anchor the brand in the children’s daily life, CBA has adapted its name, which becomes Good Goûter. A new graphic identity has been created, made of mischievous and off the wall characters.
In 2016, Good Goût was sold in more than 7500 shops in France.