Tailor-made by nature
CBA modernizes Jean Niel's identity by creating a new concept and a new signature
Jean Niel is one of the oldest fragrance and flavor houses in the world still in activity. When it came time to reinvigorate the brand to better support the creativity and innovation at its heart, the team called upon CBA to rethink its visual identity system.The challenge was how to retain the brand's existing equities while modernizing its appeal.
Based on the brand's highly customized service and its intimate relationship with the earth, "tailor-made by nature" became the brand's new essence. A cleaned, refined, serifs-free logotype helped revitalize the brand's equities without losing touch with its legacy.
Complimentary color palettes, natural patterns and stunning photography round out the brand's new look and feel, successfully celebrating both the brand's focus on modernity and its relationship with the earth.
The new identity system is reflected across all brand materials, collateral, and digital assets, helping to solidify Jean Niel's age-old reputation, celebrate its heritage and honor its progressive innovations.
Le nouveau visuel corporate met en scène l’héritière de la maison, Marie de Boutiny. CBA a joué sur des effets de tatouage sur sa peau, symbolisant l’ancrage des éléments de la nature chez Jean Niel.
L’iconographie renouvelée de la marque ne manque pas de traduire cette importance des matières premières en tant que produits bruts à l’origine de tout arôme ou parfum.