This is not a brand
A hybrid living space. A new kind of living space for active, generous, altruistic, forward-thinking and independent young people. Meet the new generation of co-livers who believe that collective experiences pave the way for positive change.
CBA's vision for an identity that embodies and conveys the diversity and buzz of this kind of living space:
KoumKwat is not a brand.
It doesn't have a brand book or guidelines, and there are as many logos as there are co-livers.
KoumKwat is the essence of its residents, it draws on their look and feel, their life experience and their creativity.
Co-livers don't conform, they forge their own paths.
A modern, vibrant colour scheme and patterns breathe life and an identity into the living space.
Koumkwat uses a hybrid style of communication that reflects both the space and its residents—an oral and visual language made up of sounds, questions and invitations, which everyone can relate to.
To help co-livers really feel at home, CBA designed Koumkwats with names instead of numbers. These new-generation living spaces blend perfectly into the local cityscape, and inspire new connections with those living in the area.
To welcome new residents, CBA designed a WelKoum Kit in brand colours.
CBA's web design team created Koumkwat's immersive, responsive website.
It draws on the brand identity, and gives future co-livers the chance to find out about the Koumkwat experience.
This app allows co-livers to connect with their community, by sharing events and activities. All co-livers can use the app to create their own event and event communications to liven up their neighbourhood.