Discovery and immersion, show and emotion
CBA deploys a bold and exclusive retail concept proposing a unique multi-sensory experience for the Grand Musée du Parfum
The Grand Musée du Parfum has opened its doors 73 faubourg Saint Honoré, in a French-style private mansion. It offers its visitors a sensorial journey and claims to be « scientific, creative & general public”. In the extension of this museum, CBA has worked on all the architectural identity of its Concept Store.
With a sharp selection, the Concept Store of the Grand Musée du Parfum proposes books, perfumes, a flower bar and some innovative objects.
CBA’s Retail and Building teams worked in close collaboration to create an audacious and exclusive concept, in a perfect prolongation with the museum, mixing ingeniously classicism and innovation, discovery and immersion, show and emotion.
CBA developed an original and creative concept in the confinement of the mansion referring in its structure and components to the antique mythology which linked perfume and magic powers.
Fresco, mouldings, light, mirror and reflexion games and qualitative materials provide to the place a premium and comfortable atmosphere, an extension of the multi sensorial experience of the museum.
The offer of the Concept Store puts emphasis on discovery and pedagogy. CBA’s work allowed the emergence of spaces dedicated to the highlight of raw materials behind perfumes; but also made to create spaces for events, where perfumers or creators will present, their made.
The Concept Store is positioned as a place to discover talents and innovations in the domain of perfume and olfaction.