The factory nearby
CBA has redefined the brand platform of "Né d'Une Seule Ferme" to be more in line with the products and the brand message.
The purpose of "Né d’une seule ferme" is to make the remuneration of dairy farmers fairer by enabling them to expand their product range with fresh yoghurts, manufactured locally, in a process that is quick and easy.
The project intends to reinject some common sense into the food supply chain by placing traceable products which undergo minimal processing in front of consumers, at the same time guaranteeing fair pay for producers.
True Vision
All the work undertaken for the brand "Né d’Une Seule Ferme" is concentrated in a commercial launch to consumers and B2C intermediaries in order to develop their new communication strategy, which is "Fabriqué à deux pas" (made nearby).
All the communication materials promote the simplicity of the approach and the commitment to sustainability, which underlies the project to enhance the status of producers and their work by giving shape to the "from farm to plate" concept.
Creative Expression
Unpretentious and credible visual codes reflecting the original brand values: teamwork, honesty, modesty, conscientiousness, closeness and pride.
This new identity showcases the savoir-faire of the French dairy farmer and the origin of the ingredients.
The transfer of this identity onto the logos and the graphic environment reflects the key elements of the brand personality: caring, bold, sincere, committed and generous.
The unpretentious, simple and coloured graphic codes allow the product benefits to be highlighted:
- The guarantee of a traceable, quality product.
- An authentic flavour is back on the supermarket’s refrigerated shelves.
Our guidance for the brand extended to redesigning the website to ensure a consistent visual identity.
The website is revitalised to reflect the graphic codes originating in the brand environment.
The site's objective is to present the project, its products and producers and at the same time provide a variety of contact and support methods for the major user groups which were identified.
Activation
CBA a conçu et mis au point une campagne d'activation pour présenter et mettre en avant les produits de la marque en GMS. Les consommateurs pourront ainsi retrouver cette campagne en exclusivité dans les magasins Intermarché dans le courant de l'année.
A savoir que CBA avait également développé la campagne d'activation pour le reveal des produits Né d'une seule ferme au Salon de l'agriculture (SIA 2020).
One week after the launch of their website the brand had already achieved results which were beyond interesting:
