Send. Receive. Connect.
CBA redefines Neopost's platform and reorganizes its architecture for a new strategic momentum
First known for its stamp machines, Neopost has become throughout the years a global leader in mailing solutions
and services. In the 2010’s, Neopost decided to integrate digital solutions to
its offer, to meet its clients’ evolving expectations. Moving from hardware to
sofware was a challenge that pushed Neopost to rebrand itself from the inside
out, to support this transformation as well as to make it understandable and
attractive for internal and external audiences.
After having redefined the brand platform, we reorganized Neopost brand architecture in three poles :
Mailing, Digital, Shipping.
These poles are gathered under the
masterbrand Neopost, which now places Human at the heart of interactions
between the company and its audiences. The new baseline conceived by the agency
« Send. Receive. Connect » highlights Neopost’s ability to send the
right message, at the right time, to the right person, in an fast-paced exchanges
A simple, strong and digital-inspired new identity is born from this new strategic impulse.
The capital N shapes the logo and
creates a link with the former one. It is nonetheless entirely redesigned to
create a new symbol : an envelope drawing stands for mail and email and
can be interpreted as the infinity sign, a reference to the multiplicity of
interactions and opportunities offered to clients.
Far from the market graphic codes, the green color evokes growth, harmony and security and thus underlines Neopost
Thanks to a bespoke pictographic
vocabulary, the brand image gets digital and accompanies Neopost mutation on
all its expression media.