The new logotype encompasses all the brand values that define this chocolate brand:
- the Italianness is expressed through Perugina’s name and the insertion of the city name in the logotype
- the Chocolate expertise takes place through the circle shape and the black background
- and its Rich heritage is developed through the proudly set up griffin and date
Each range has its own personality, expressed by the shape or pattern coming from the logotype: a generous cacao powder for the baking range, a rich brushstroke for the creative Tablo range, a mysterious light for degustation, and a golden artistic pattern for gifting.
The product personality comes with a simple set up, enhancing its taste and personality.
CBA and Perugina have built a partnership that leads to the Brand inner truth revelation.
CBA et Perugina ont créé une relation qui révèle l’essence même de la marque.