Duality between finance and philanthropy
Creation of a new brand identity for Raise, for a powerful, benevolent and citizen ecosystem: brand positioning, logotype, brand architecture and graphic charter
Launched in 2013 with the ambition of inventing a new economic model, RAISE is based on a financing mechanism combining profitability and generosity. This pioneering model in France creates a virtuous ecosystem, by mixing the big shareholders groups, and the SMEs accompanied by the RAISESHERPAS Endowment Fund.
Based on its founders Clara Gaymard and Gonzague de Blignières values of boldness and generosity, RAISE continues to grow and offers innovative approaches to its business and how to transmit them. To better define its positioning and adjust its identity, RAISE has turned to CBA to become a real reference in supporting businesses of all sizes and the French economy.