Shangri-La Group introduced its first European hotel in Paris
in 2010, and settled in the former private mansion of Prince Roland Bonaparte,
the great nephew of Napoleon I. This link with a part of the Parisian history
legitimates its arrival among a dense luxury hotel environment, and will be
integrated into its communications approach, in association with its
The restaurants and meeting rooms of the hotel are the best
ambassadors of the beautiful encounter between French art de vivre and Asian
hosting art : L’Abeille (gastronomic restaurant), la Bauhinia (« all
day dining » restaurant), Le Bar and Les Salons. In this context, their
visual identity have a key role to play in conveying the fine positioning of
How to make an
elegant connection between the prestigious past of the hotel and the unique
experience offered by the Chinese hotel chain? Deep researches about the
historical dimension of the premises, and among Roland Bonaparte’s traveler and
collector souvenirs, turned the discovery of “Chinoiseries” (Asiatic
knick-knacks), into a creative inspiration.
The « Chinoiseries » applied to the restaurants
environment become inked and watercoloured sketches. Full of details, they are
both sophisticated and humoristic.
Each of the
restaurants and areas is illustrated by a decorated capital letter and is given
a specific graphic style which highlights its personality, acting as an elegant
wink for visitors. A particular care has been developed for the menus, through
a fine selection of colours, types of papers and inks.
This global concept gather the
restaurants areas under a common spirit while letting their specificities be
expressed. It fits to the architectural details of this exceptional place,
which have been partially restored by the Monuments Français organization.
The Shangri-La Paris received the Palace label en July 2014.
and graphic styles creation was awarded a Red Dot Awards Communication Design 2011.