Retail is dead, long live to Useful Retail.
This forced confinement may have accelerated the transformation of Retail. This transformation, which was supposed to take 20 years, taking its innovative building blocks from Silicon Valley and China, is going to have to move faster to survive. By inventing a new European model, in line with our values - respect for the individual, the right to privacy and freedom of expression - the transformation of Retail is well underway.
A transformation towards a meaningful Retail, a useful Retail.
Design serving the usefulness of brands
The meaning of usefulness is something that may have crossed your mind during lockdown. We have been forced to stay at home; cooped up indoors, some people have experienced a period of introspection and started to ask themselves questions. Am I useful and needed? How can I make myself useful? What does it mean to be useful?