Which is the role of the packaging on the digital shelves?
Online grocery shopping in growing 3 times faster than offline (Food Marketing Institute and Nielsen “Digital shoppers”). Online supermarkets sales on digital platforms are predicted to capture 20% of total sales by 2015, reaching $100 billion in US (Kantar Worldpanel's latest report "The Future of E-commerce in FMCG, November 2017).
The cosmetics market is growing constantly year after year, driven by few big companies but featuring a constant increase of niche, local emerging brands. What is the cosmetics industry about? It promises a dream, creates an illusion, sells a mirage: eternal youth, time that stops, instant beauty. What is beauty?